Can AI (ChatGPT) see my website?

Yes, but only if the site is properly prepared: structured JSON-LD markup (Schema.org), E-E-A-T signals (author, organization, contacts), FAQPage and HowTo schemas. A free SEOFetcher audit will show exactly what is preventing ChatGPT from seeing your site.

How to check schema.org markup for free?

Enter your site URL in the GEO / AEO audit field on SEOFetcher and click "Run Audit". The service will check JSON-LD schemas and provide specific recommendations — completely free, no sign-up needed.

Do I need an llms.txt file?

It is optional but useful. llms.txt is a short markdown map of key pages for language models, at yoursite.com/llms.txt. SEOFetcher’s free GEO / AEO audit checks whether the file exists and follows the llmstxt.org format. It does not replace JSON-LD or guarantee ChatGPT citations.

What is GEO site optimization?

GEO (Generative Engine Optimization) is optimization for generative AI search engines: ChatGPT, Perplexity, Gemini, Google AI Overview. It includes Schema Markup, E-E-A-T signals and structuring content so AI can cite it.

How many checks are in the GEO / AEO audit?

The SEOFetcher report covers 30 signals in 5 blocks: structured data (JSON-LD, schema.org), AEO, GEO, E-E-A-T and OpenGraph. One audit includes FAQ Schema, HowTo, llms.txt, speakable markup and social signals. The core audit is free and needs no sign-up.

How is GEO different from SEO?

SEO optimizes a site for classic search engines (Google, Bing), GEO — for generative AI answers. GEO focuses on structured data, E-E-A-T, FAQPage and HowTo schemas that help AI cite your content. Both are needed simultaneously.

How to appear in Perplexity and Gemini answers?

To appear in Perplexity, Gemini and ChatGPT answers you need: 1) JSON-LD markup Organization, WebPage, FAQPage; 2) E-E-A-T signals — About page, contacts, author; 3) Canonical URL and lang attribute; 4) Error-free structured data. Check your site free with SEOFetcher GEO / AEO audit.

SEOFetcher

GEO / AEO Audit — check your site for AI search engines

Name: GEO and AEO site audit — SEOFetcher
Author: SEOFetcher

30 checks in 5 blocks: JSON-LD, E-E-A-T, schema.org, llms.txt. Free — can ChatGPT, Perplexity or Gemini see your site, no sign-up

Not sure where to start with GEO? Start with a free check — the tool shows what's already on your site and what needs to be added. No agencies or technical knowledge required.

Guide: pricing, what's in the report, FAQ

Frequently asked questions about GEO/AEO audit

Run free GEO/AEO audit GEO vs SEO — read the article

How the GEO AEO site audit works

The SEOFetcher online service analyzes the site you enter and returns a report with structured information on how technically ready the site is for AI systems. The audit explains in plain language the tags and markup your site needs.

SEOFetcher helps answer questions such as:

Can AI see my site?
How to check schema.org markup for free
A markup validator for AI

Who GEO/AEO audit is for

The SEOFetcher web tool with GEO / AEO site audit is for entrepreneurs, online stores, content sites, marketers, admins, managers, and small and medium businesses that need instant insight into technical site health and detailed markup and tags for AI visibility.

Diagnostics and SXO — pricing

The GEO / AEO audit and SXO diagnostics are on the free plan. The paid plan is token packs for AI features on top of that audit.

What's included	Free plan	Paid plan
30-point diagnostics: GEO, AEO, SXO, E-E-A-T, JSON-LD, Schema.org, OpenGraph and Social, llms.txt, speakable markup, FAQ Schema	Yes: full expert GEO / AEO audit, SEO meta analysis, tag generator — no sign-up. PDF is free, sign-up required	Already on the free plan — not charged separately
AI Visibility Check — live status in AI search	No	Yes, with tokens: whether ChatGPT, Perplexity or Gemini mention the site in its niche
Report download	PDF	PDF plus a client-ready PPTX with no watermark — 14 tokens (about 140 ₽)
Price	0	Tokens from 99 ₽, they do not expire

In addition to GEO/AEO, check your site's classic meta tags in the SEO Analysis section, or generate new tags with the AI SEO generator.

What the report checks: 5 blocks, 30 points

Structured data:

JSON-LD markup presence

Schema types: Organization, WebSite, WebPage, FAQPage

Organization / LocalBusiness schema

WebPage / WebSite schema

Article / BlogPosting schema

Microdata markup.

AEO — Answer Engine Optimization:

FAQ Schema (FAQPage)

HowTo Schema

Speakable markup

Question-style headings (Q&A content)

Breadcrumb Schema.

GEO — Generative Engine Optimization:

Brand name in schema

Logo in schema

Site URL in schema

Social profiles (sameAs)

Canonical URL

Page language (lang)

llms.txt — a map of key pages for language models.

E-E-A-T — Experience, Expertise, Authoritativeness, Trust:

Author information

Publication / update dates (datePublished and dateModified)

“About us” / About page

Contact page

External links / citations.

OpenGraph and social signals:

og:title — SEOFetcher — SEO, GEO and AEO site audit online

og:description — Check your SEO, GEO and AEO for free.

og:description is present

og:image — preview image for social networks and AI

og:type — website

Twitter Card: summary_large_image

Audit pricing comparison across the web

Agency

From 30 000 ₽/mo, contract, 1–3 months to first results. Good if you need a full turnkey cycle.

On your own — SEOFetcher

Free audit → understand what's wrong → fix it yourself or hire a specialist for specific tasks. SEOFetcher is for this path.

GEO

GEO promotion starts with an audit

GEO (Generative Engine Optimization) is website optimization for AI search engines: ChatGPT, Perplexity, Gemini, Yandex AI. Unlike classic SEO, GEO focuses on how AI interprets your content — primarily through structured data, E-E-A-T signals and semantic markup.

Official documentation: Google Search Central (structured data), Schema.org, W3C JSON-LD 1.1, Bing Webmaster (crawlers).

AI search promotion checklist 2026

JSON-LD Schema Markup (Organization, FAQPage, HowTo, Article)
E-E-A-T signals: author, date, sources
FAQPage markup for key questions in your niche
OpenGraph and Twitter Cards for social signals
Canonical URL and unique content without duplicates
llms.txt map of key pages for language models
Site loading speed under 3 seconds
Mobile version quality

Useful articles

What to do yourself vs hand off GEO optimization checklist What is schema.org in plain language How to get into ChatGPT answers

For business owners: does AI see your website